AMC 2011

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SESSIONS — WEDNESDAY - THURSDAY - FRIDAY - NP

Friday, October 28 — Convention Day Three
	8:45 a.m. – 9:45 a.m.	General Session — Adapting to the Ever-Changing Global Economy Todd Buchholz, *Former White House Director of Economic Policy, CNBC regular* Never before have businesses felt such an excruciating pressure to compete. While riding a roller coaster stock market, firms have struggled to raise prices, even when their costs go up. Loyal customers seem ready to jump to a competitor. China poses a threat, but also an opportunity for new sales. How can your industry survive and thrive? Learn how to anticipate the new trends that open up fresh opportunities for credit unions.

	10:00 a.m. – 11:00 a.m.	Concurrent Educational Session — Discussion Point: Explore More with Todd Buchholz Todd Buchholz, *Former White House Director of Economic Policy, CNBC regular* At this follow-up to his General Session presentation, it’s Your Turn to ask Todd questions and explore the global economic issues in greater depth.

	10:00 a.m. – 11:00 a.m.	Concurrent Educational Session — Understanding Credit Union Business Models Tim Harrington, *CPA, President, Team Resources* Take a look at high-performing credit unions of various sizes, and focus on the unique products, services, business models, or delivery strategies through which they’ve achieved excellent results. We will discuss how financial institutions have differentiated themselves in this crowded marketplace, and their business models. You will learn that success is a result of clear vision, staying true to core values, and developing a business model that works. Leave this session with a variety of new ideas to improve your financial and member-service performance, and perhaps the chances of thriving in this tough market.

	10:00 a.m. – 11:00 a.m.	Concurrent Educational Session — Corporate Update Scott Hunt, *Director, Office of Corporate Credit Unions, National Credit Union Administration* Hear the latest on NCUA’s progress in carrying out its Corporate System Resolution Plan and get the most up-to-date information about the process of soliciting acquirers for the two remaining bridge corporates—Western Bridge and US Central Bridge. The future corporate credit union business model and regulatory regime will also be discussed.

	10:00 a.m. – 11:00 a.m.	Concurrent Educational Session — How Dwolla is Influencing the Intersection of Social Media & Payments Jeff Russell, *Senior Advisor, The Members Group* Business is not as usual anymore. The recent sea of change in consumer behavior – caused by phenomena like GroupOn, Facebook, and Twitter – has put many issuers and credit unions at odds with the demands of an increasingly socially-oriented constituency. Uninformed and, perhaps, antiquated institutions are failing to grasp the new and innovative technologies that would allow financial institutions and the public to reconcile this growing divergence. One such technology, Dwolla, is helping credit unions and issuers embrace this behavioral shift and channel it into lucrative opportunities. This conversation will address the expectations of the emboldened 21st century consumer and how integrating features, such as social payments through Facebook and Twitter, and providing tools, like real-time payments analytics dashboard, the industry can harness this tidal shift for future prosperity.

	11:15 a.m. – 12:15 p.m.	General Session — Advocacy Topic Tom Decker

	12:15 – 2:00 p.m.	Global Women's Leadership Network (GWLN) (by invitation only)

	12:30 p.m. – 2:00 p.m.	Closing Luncheon Jeffrey Cufaude By the end of the convention, you should have plenty of food for thought. Don’t worry; we’ll help keep the key takeaways fresh in your mind. Jeffrey Cufaude will review many of the speakers’ main points at this luncheon and bring the convention to a satisfying conclusion.