Concurrent Educational Session— How Dwolla is Influencing the Intersection of Social Media & Payments
Friday, October 28 — 10:00 a.m. – 11:00 a.m.
Jeff Russell, Senior Advisor, The Members Group
Business is not as usual anymore. The recent sea of change in consumer behavior – caused by phenomena like GroupOn, Facebook, and Twitter – has put many issuers and credit unions at odds with the demands of an increasingly socially-oriented constituency. Uninformed and, perhaps, antiquated institutions are failing to grasp the new and innovative technologies that would allow financial institutions and the public to reconcile this growing divergence. One such technology, Dwolla, is helping credit unions and issuers embrace this behavioral shift and channel it into lucrative opportunities. This conversation will address the expectations of the emboldened 21st century consumer and how integrating features, such as social payments through Facebook and Twitter, and providing tools, like real-time payments analytics dashboard, the industry can harness this tidal shift for future prosperity.
