When | The AGENDA


Click here to view registration fees.

We all have hectic schedules, project planning, and meetings to attend—and in the midst of it all we have to take the time to continue listening and learning.

Recharge your batteries at REACH 2015 from November 4–6 at the JW Marriott Desert Springs Resort & Spa in gorgeous Palm Desert, California. REACH 2015 will leave you with ready-to-implement tactics and ideas for your credit union for long-term sustainable change. Don't miss out.


8:30 a.m.–4:30 p.m.
Chapter Forum (separate registration required)

Join us for a special day devoted to chapter leaders as we:

  • Celebrate chapter achievements and best practices during the past year
  • Expand our leadership skills
  • Inspire each other to new accomplishments in the coming year
6 p.m.
RMJ Foundation Donor Recognition Gala (ticketed event)
Enjoy the grandeur of the city atop the Palm Springs Aerial Tramway, the world's largest rotating tramcar, as you journey 8,500 feet up Mount San Jacinto to celebrate this year's RMJ Foundation Donor Recognition Gala above the clouds.

The Richard Myles Johnson (RMJ) Foundation invites donor and supporters alike to the annual award reception to honor individuals and organizations who have demonstrated dedication and commitment to your financial literacy and education. (This is an option event)


6–7:30 a.m.
5K Run/Walk Benefit Fundraiser
6:30 a.m. (8 a.m. Shot-gun Start)
PAC Benefit Golf Tournament—Desert Springs Golf Club
1 p.m.–6:30 p.m.
9–11:30 a.m.
RMJ Foundation Bite of Reality Financial Literacy Workshop
10 a.m.–1 p.m.
Palm Springs Aerial Tramway (ticketed event/tour times may vary)
2:30–3 p.m.
Shapiro Group Networking Reception
3–3:45 p.m.
Credit Union Executive & Volunteer Receptions
4–6 p.m.
Opening General Session
Innovation & Disruption
Pablos Holman
6–7:30 p.m.
Welcome Reception in the Networking Exhibit Hall


7 a.m.–5 pm
7:30–8:30 a.m.
Continental Breakfast in the Networking Exhibit Hall
7:30–8:30 a.m.
WCMS Alumni Breakfast (ticketed event)
8:30–10:15 a.m.
General Session
Blockchain: Cryptocurrency and the Future of Payments
Brock Pierce
Ken Rutkowski
10:15–10:30 a.m.
Refreshment Break in the Networking Exhibit Hall
10:30–11:15 a.m.
General Session
Peer-to-Peer Lending, Investing, and the Future of Marketplace Lending
Ron Suber
11:15 a.m.–12:15 p.m.
Concurrent Breakout Sessions
12:15–1:15 p.m.
Global Women's Leadership Network Lunch (ticketed event)
12:15–1:45 p.m.
Lunch in the Networking Exhibit Hall
1:30–2 p.m.
California and Nevada Annual Business Meeting
2–3 p.m.
General Session
Business Disruption—Rethink What's Possible
Panel: Ken Rutkowski, Brock Pierce, Ron Suber, and Tansley Stearns
3–3:30 p.m.
Networking Break in the Exhibit Hall
3:30–4:15 p.m.
General Session
REACH Innovation Group
Moderator: Tansley Stearns
4:15–4:30 p.m.
Networking Break
4:30–5:30 p.m.
Concurrent Breakout Sessions
6–7 p.m.
PAC Contributor's Reception (by invitation)
9:30 p.m.–12:00 a.m.
Platinum Lounge


7 a.m.–1 p.m.
7:30–8:45 a.m.
Continental Breakfast in the Networking Exhibit Hall
7:30–8:45 a.m.
CEO/Chair and Sponsor Breakfast (by invitation)
8:45–9:45 a.m.
General Session
Tribal Leadership
Dave Logan
9:45–10 a.m.
Networking Break
10–11 a.m.
General Session
The Corporate Athlete®
Stacey Sullivan
11–11:15 a.m.
Networking Break
11:15 a.m.–12:15 p.m.
Concurrent Breakout Sessions
12:15–2:30 p.m.
Closing Luncheon
The New Sharing Economy: People as Business
April Rinne


Palm Springs Aerial Tram—Ascend two and one half miles to a pristine wilderness aboard the world's largest rotating tramcars. Cost: $25 per REACH 2015 attendee or guest.

Spa at Desert Springs—Relax in a saltwater pool, take in steam, or enjoy a much needed massage in one of the 48 treatment rooms. Cost: A special discount is offered to guests who purchase the $155 voucher in advance to use toward any spa service.

EagleRider Motorcycle—Ever wanted to take a Harley Davidson out for a spin? Experience the freedom of riding a Harley or even a Polaris Slingshot through the best of Palm Desert. Riders must have a valid motorcycle license. Cost: $255 per day.

Children Miracle Network (CMN) Hospitals Diaper Project—Hundreds of premature babies are in need of diapers that fit! You can help fill that need by helping make diapers for these babies. Cost: Free

CMN 5K Benefit Run/Walk—On Nov. 4, start off the day with a walk/run around the golf course and get your friends to support you via online fundraising. All donations will go directly to your local CMN Hospital. Cost: $55 per entry for all REACH attendees and guests. Click here to start fundraising today!


Annual RMJ Foundation
Donor Recognition Gala
Tuesday, November 4


Disrupt | The Speakers


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to view registration fees.

Innovation and Disruption
Pablos Holman

Inventor, hacker, and resident futurist at Intellectual Ventures Lab

Did you know in less than a minute you can hack into an EMV chip? Pablos provides a unique view into breaking and building new technologies, such as the Hackerbot, a WiFi seeking robot that can view a password in seconds. With Pablos the possibilities are endless. Imagine a world without malaria, hurricanes, or global warming—Pablos and his team are working on the solutions now.

The Corporate Athlete
Stacey Sullivan

Johnson & Johnson, Human Performance Institute

Human energy is the most critical resource a business has. Sullivan will show you a multi-disciplinary energy management technology and demonstrate what happens when leaders adopt this training model.

Blockchain: Cryptocurrency and the Future of Payments
Brock Pierce

Venture capitalist and serial entrepreneur

In just one month the blockchain processes 900,000 transactions representing $2 billion monthly—a 275 percent growth in just one year. Pierce explains this new kind of ledger that is able to scale with economic complexity providing increasing security, automation, and accuracy at lower risk and cost.

Business Disruption
Ken Rutkowski

Host, co-founder and president at Business Rockstars

Imagine if you could network with the top Fortune 500 CEOs and innovators like Oprah and Mark Cuban. A founder of a 1,600 elite member networking group, Rutkowski gives a glimpse into what's on the business horizon, what's hidden from the masses, and how your credit union can benefit.

Peer-to-Peer Lending
Ron Suber

President, Prosper Marketplace

Discover why a former credit union CEO is now the president of the second largest Peer-to-Peer (P2P) lending organization in the U.S. In the wake of low consumer confidence in banks P2P lenders saw an opportunity. Today P2P lending has grown another 128 percent generating $6.6 billion in loans with Prosper closing in on the #1 spot. Suber provides insights on why a third of the consumer credit marketplace is flocking to them and investors are reaping the benefits.

Tribal Leadership
Dave Logan

Author, co-founder and senior partner of CultureSync

It's time to build a culture of excellence! Every organization and company is a tribe, groups of 20-150 people that form naturally in which everyone knows everyone else. Logan provides insight on how to upgrade organizations by using proven principles from a 10-year study of 24,000 people that maps the five stages of corporate culture and the unique leverage points to nudge a group forward. The result is industry-leading productivity, innovation, collaboration, and job satisfaction.

The New Sharing Economy: People as Business
April Rinne

Advisor, Sharing Economy, World Economic Forum & Young Global Leader

There are separate regulations for individuals and businesses. But what happens when this distinction is blurred? Rinne will explore what businesses, policymakers, and entrepreneurs need to be thinking about, and how best to prepare for what's ahead.

Scott Grossberg

Think of your most productive business tool—the one thing you can't leave behind. If you don't think of your smart phone or digital device, Grossberg will change your mind! Apple's go-to-guy for teaching business professionals how to use their iPad has made him the iOS Expert and bestselling author of The Million Dollar iPad: Secrets for Increasing Your Profits, Productivity and Business Performance. In addition to earning the title of iOS Expert, Grossberg is one of the founding partners of the high-powered law firm Cihigoyenetche, Grossberg & Clouse allowing him to share his unique blend.

Featured Topics

Innovation and Disruption Tribal Leadership Blockchain: Cryptocurrency and the Future of Payments Peer-to-Peer Lending The Corporate Athlete The New Sharing Economy: People as Business

Innovate | The Breakouts

What Matters Now: Insights from the Middle

Kirby Wenger, VP, Direct Marketing & Media, TruStage

What matters most to middle-income Americans? Wenger will offer insights on how this cohort defines success across generations, plus provide quantitative data on demographic differences, as well as habits and attitudes of credit union members versus bank customers. In addition, you will gain tips from credit unions that have successfully leveraged this information.

Improving the Productivity & Efficiency of Your Loan Department

Brett Christensen, CEO, CU Lending Advice, LLC

Disrupt and improve your direct lending model. Christensen will share 10 critical factors that determine your lending success, and equip you with the tools to improve lending and sales results at a much lower cost. Key takeaways: how to significantly increase direct consumer loan volume; which loan delivery channels to maximize or abandon; techniques to grow annual auto loans 5 to 10 percent without indirect auto lending; and utilizing a centralized or decentralized structure.

Going Digital—Increase Your Profits, Productivity and Performance

Scott Grossberg, Esq., CEO/Author, The Million Dollar iPad

Quick...what is your most productive business tool? If you didn't think of an iPad or mobile device, Grossberg will change your mind! As America's #1 "iPad for Business" expert, Grossberg will show you how to use mobile devices to successfully respond to the fast-growing needs of a mobile lifestyle. You'll discover amazing apps and learn incredible tips and strategies to help you create a simple, proven workflow—giving you an innovative cutting edge.

How to be Successful with Higher-Risk Lending

Brett Christensen, CEO, CU Lending Advice, LLC

According to the Fair Isaac Corporation, 24 percent of the U.S. population has a FICO score below 600. Christensen will give you practical tips and tools to successfully make loans to the millions of underserved members. Banks were formed to serve the wealthy. Credit unions were formed to serve the working class with loans.


Highly engaging industry topics presented in stimulating 20 minute chunks.

High Definition Banking®—Turn Relationships into Revenue

Barbara Sanfilippo, CEO, High Definition Banking

Do members see your credit union as a transactional financial institution and go elsewhere for their lending and investment needs? Stay relevant by focusing on the financial health and well-being of your members. Sanfilippo will provide a proven multi-year progression that advances beyond basic onboarding to member outreach and ultimately financial coaching. This roadmap will enable you to implement a structured and disciplined process that is predictable, repeatable, and guaranteed to build trust, deepen relationships, and improve staff buy-in while increasing revenue.

REACH Deep with Tribal Leadership

Dr. Dave Logan, Co-Founder of CultureSync & Professor at Marshall School of Business, University of Southern California

Most leaders agree that culture is the critical factor in performance, but can't define it, measure it, or change it. As a result, the few organizations that get culture right seem magical. Join Dr. Logan for a deeper dive into Tribal Leadership and ask the pressing questions that will enable you to move your team's culture in the right direction.

ROI of Innovation—Discussion Forum

Innovation and technology is all around us and we must embrace it to stay relevant. But what is your return on investment when innovating at your credit union? Join credit union executives and financial officers for an interactive discussion of what it takes to move toward the future and stay relevant, while being mindful of the budget.

Identity Protection—Not IF, But WHEN

Safe data is profitable data, whether it's a member's credit card number, social security number, or loan application. Organizations that proactively educate their team about identity theft protection drastically reduce their chances of a costly data breach. Join us for an interactive discussion on data protection, the cost of poor privacy practices, and what your team can do to mitigate your credit unions chances of being a victim.

Cyber Security & Data Breach Preparedness for CUs

James McCabe, SVP, ID Theft Services, VERO, a CU Direct Corp. and Mark Pribish, VP, ID Theft Practice Leader, Merchants Information Solutions

With identity theft, fraud and online hacking on the rise, now is the time to put in place strong protections for your CU and your members. The FBI released, there are two types of organizations—“those who have been hacked and those who do not know they have been hacked.” Fortunately, in this special cyber security educational breakout session, we can help you prepare your credit union to identify the risks, recognize the specific threats and proactive countermeasures to minimize damage, and best practices for risk mitigation.

DNA + Strategy = AWESOME!

Steve Langley, Chief Retail Officer, Schools FCU

It’s the dirty little secret—no, not the fancy new ad campaign or latest mobile solution—it’s all about the face of your credit union—the ladies and gentlemen that serve your members on the front lines each and every day. Because after all, people are people, no matter how big or small your credit union. So, how do we capitalize on this untapped resource to make our marketing initiatives pay off in a big way? It is sometimes simpler than you think. Join me as we uncover practical ways to capitalize on both the strengths of your people and a keen marketing strategy to work in perfect harmony to enhance the share of wallet of your existing members while at the same time attract those new members that will bring future business to your organization.

Board of Governance Scorecard: A Member Focused Approach

Mike Higgins, Jr, MHA Stakeholders

Credit unions are established on the philosophy of people helping people, creating value for members.  So why do management teams and member-elected directors fixate themselves on profit extraction from members? Mike Higgins will demonstrate a quantifiable, member-focused framework for credit union governance that will keep the “financial house” in order, and at the same time, maximize value created for members.


The Hon. Rick Metsger and the Hon. J. Mark McWatters will join us for two special sessions at REACH 2015 giving you and your board members unprecedented one-to-one time with board members from the National Credit Union Administration (NCUA). In addition, you won’t want to miss this year’s opening general session where Credit Union National Association (CUNA) President and CEO Jim Nussle will share his insights on the industry and what the future holds for credit unions.



The vacation spot for the Hollywood's elite! There are so many things to do in Palm Springs and the desert cities of the Coachella Valley. Greater Palm Springs has it all—amazing restaurants, vibrant nightclubs, amenity-filled resorts, rich history, culture, beautiful desert terrain, outdoor adventure, shopping, family fun, and so much more.

The Hotel

The JW Marriott Desert Springs Resort & Spa offers the utmost in luxury and relaxation, including meandering waterways, six restaurants, two championship golf courses, four pools, onsite fitness center, tennis and volleyball courts, scenic jogging path, full-service spa, and spacious guest rooms appointed with high-tech amenities and elegant decor. Click here for additional hotel information.


JW Marriott Desert Springs Resort
74-855 Country Club Drive
Palm Desert, CA 92260
Phone: (760) 341-2211
Reservations: (877) 622-3140

Special REACH room pricing:
$239 per night

Click here for room reservations

ROOMS and Parking

Room Rate: $239 per night

Reservations: (877) 622-3140

Deadline: October 11, 2015

Resort Fee: $5 special REACH 2015 discount, includes internet, self-parking, fitness center

Parking: $27 valet | $17 on-ste parking non-hotel guest


Palm Springs International Airport (PSP)—12.2 miles from JW Marriott

Ontario International Airport (ONT)—82.2 miles from JW Marriott

Palm Springs Amtrak Station—18.1 miles from JW Marriott

AVIS Rental Car (AWD #D340722) | Reservations: (800) 525-7537 ext. 31247

United Airlines Code (ZTY5300760) | Reservations: (800) 426-1122

Shuttle Service: SkyCap Shuttle or Uber


The JW Marriott Desert Springs Resort & Spa is located just 90 minutes from the Leagues' headquarters in Ontario, CA and 15 minutes from the Palm Springs International Airport. Directions from each major location to the resort are below:

Ontario International Airport —

Palm Springs Airport —

John Wayne Airport Irvine —

Rethink | On-site LIVE!

REACH 2015 daily highlights.


Capturing the essence of every keynote presentation and breakout session. Easily share with others!

What's Going On?

Credit unions know how to have fun. Take a look at recent REACH 2015 events.

Think It Over

Sponsor and Exhibitor Opportunities

Velocity is building for the 2015 REACH Convention, held at the JW Marriott Palm Desert located in the world renown celebrity desert playground—Palm Springs. Don't miss out on powerful sponsorship opportunities that will raise your profile above the competitors and drive new business to your brand.

Capture the attention of more than 800 credit union leaders and professionals looking for disruptors in the industry and the next big thing that will help their business grow and thrive. This year features five different sponsorship levels to meet the exact needs and budget of your organization.

Customizable exhibit and sponsorship packages are available. Reserve your space today!

Chapter Forum


Tuesday, Nov. 3
8:30 a.m. - 4:30 p.m.

Click here to hear what Carlo Galioto of the Tri-County Chapter has to say about the 2015 Chapter Forum.
Click here to hear what Debbie Flannigan of the Orange County Chapter has to say about the 2015 Chapter Forum.

Get Inspired!

Join us for this special day devoted just to chapter leaders as we:

  • Celebrate chapter achievements and best practices during the past year
  • Expand our leadership skills
  • Inspire each other to new accomplishments in the coming year

Best Practices and Other Award Deadlines
Best Practices submissions must be in a 2-minute video format in order to be considered for an award. Non-video submissions will fulfill the Best Practices submission requirement for All-Star Chapter status, but will not be eligible for a Best Practices award. Deadlines for awards submissions are:

9/15: Best Practices nomination video

10/1: Best Practices nomination non-video

10/1: All-Star Chapter qualifications

10/1: Chapter Award of Excellence nomination

You're Invited

A special registration code will be sent to each chapter chairperson, valid for four (4) complimentary registrations for Chapter Forum and REACH 2015.

Each of the four registrants:

  • Must be a chapter board of governor for the 2015-2016 chapter year
  • Must attend Chapter Forum
  • Is entitled to complimentary registration to REACH 2015

To register, enter the code in the payment section of each person's Chapter Forum/REACH 2015 registration.

NOTE: This offer is for the registration fee only and does not include other costs associated with either event. The code only applies to the four free registrants. If you use the code for the convention registration but do not attend Chapter Forum, the full REACH 2015 registration fee will be applied.


Tell Us Who Will Attend from Your Chapter
By Friday, Oct. 16, please email a list of the board of governors accepting the four registrations to or and indicate if registrants are attending Chapter Forum only, or both the Chapter Forum and REACH 2015. You must register your attendees for 2015 Chapter Forum at the REACH 2015 registration page.

Will more than four registrants attend from your chapter?
Additional registrants for the Welcome Reception and Chapter Forum cost just $265 per person.

The Details

Dress Code
The dress code is business casual. We recommend you dress in layers to accommodate the variance in temperatures in the meeting rooms. Please be sure to wear comfortable shoes.

Call Education & Training at (800) 472-1702, ext. 6029 or 6027, or email

  • "Change is critical to every business. It's what moves us forward. REACH 2015 is designed to bring new innovative and disruptive ideas to attendees, and challenge them to think outside of the box."

    Larry Palochik, SVP of Member Solutions

  • "REACH brings together hundreds of credit union professionals for a three-day discovery of education, learning, and networking. This year features a robust line-up of innovative speakers, sessions, and service providers to help keep your credit union relevant."

    Mark Klinkert, VP of Education & Training

  • "REACH 2015 is the premier credit union event on the West Coast, targeting California and Nevada credit unions representing more than 9.6 million members. It's an opportunity for leaders and professionals to collaborate and seize new opportunities for their credit unions and the movement."

    Carol Payne, VP of Communications & Marketing

Register/Contact Us


To view registration fees, click here.

REACH is the premier annual event of the California and Nevada Credit Union Leagues.

Please contact us with any question you may have regarding the convention.

General Questions: Deanne Figueras
Sponsors/Exhibits: Angela Dailey
Annual Meeting: Davina Law
RMJ Gala: Tena Lozano
PAC Golf: Andrea Svoboda
Chapter Forum: Jan Johnson
Communications: Natalie Moreno
Awards: Tina Ramos-Ingold
Hotel, Registration,
CMN Activities:
Carmelita Keller

Drop us a byte...

2855 East Guasti Rd., Suite 600
Ontario, California 91764

(800) 472-1702