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IT'S TIME... to be a part of the experience. Move your organization forward impactful strategies at REACH 2016 from November 2–4 at the Cosmopolitan of Las Vegas—the most interesting destination in the heart of the Las Vegas Strip. REACH 2016 will leave you with ready-to-implement tactics and ideas for your credit union for long-term sustainable change. Don't miss out. Register today before registration prices go up!



Click here to view registration fees.
Prices and agenda subject to change without notice.


11 a.m.–4 p.m.
REACH 2016 Golf
Spanish Trail Country Club (Non-Tournament)
Optional Event

3–4:30 p.m.
Belmont Registration Desk
Annual Meeting Credentials Desk open

6–7:30 p.m.
RMJ Foundation Donor Recognition Gala
Marquee the Library
(By invitation only)

Contact tlozano@rmjfoundation.org for information.

The Richard Myles Johnson (RMJ) Foundation invites donors to be recognized for their support of the foundation.


8 a.m.–6 p.m.
Belmont Registration Desk

8:30 a.m.–10 a.m.
Exclusive Behind the Scenes Experience of KÀ
Optional Event
(Ticketed event. Seats are limited. Show tickets are not included.)

9–11:30 a.m.
RMJ Foundation Bite of Reality Financial Literacy Workshop

9:30–11:30 a.m.
Preconference Session: Strategic Conversations

11:30 a.m.–12:30 p.m.
WCMS Alumni Luncheon
Optional Event

12:30–1:30 p.m.
CA/NV Credit Union Leagues' Annual Business Meeting
Mont Royal Ballroom

1:30–3:40 p.m.
Opening General Session
The Importance of Human Capital: A Candid Conversation with Cirque du Soleil

3:40–4 p.m.
Refreshment Break
Exhibit Hall: Belmont Ballroom

4–5:15 p.m.
Divergence. Mind of the Consumer
Mike Walsh, CEO of Tomorrow

5:15–7 p.m.
Welcome Reception


7:30 a.m.–5 p.m.
Belmont Registration Desk

8–9 a.m.
Exhibit Hall: Belmont Ballroom

9–10:30 a.m.
The Interconnectedness of Google and You
Loren Hudziak, Solutions Architect, Google

10:30–11 a.m.
Refreshment Break
Exhibit Hall: Belmont Ballroom

11 a.m.–12 p.m.
Concurrent Educational Sessions

12–1:30 p.m.
Exhibit Hall: Belmont Ballroom

1:30–2:30 p.m.
Concurrent Educational Sessions

2:30–2:40 p.m.
Refreshment Break
Yaletown Commons

2:40–3:40 p.m.
Concurrent Educational Sessions

3:40–4 p.m.
Refreshment Break
Exhibit Hall: Belmont Ballroom

4–5:15 p.m.
REACH Innovations Group

6–7 p.m.
PAC Contributors Reception
The Chandelier Bar
(by invitation)

9:30 p.m.–Midnight
Platinum Lounge


7:30 a.m.–5 p.m.
Belmont Registration Desk

8–9 a.m.
Exhibit Hall: Belmont Ballroom

8–9 a.m.
CEO/Chair and Sponsor Breakfast

9–10 a.m.
Concurrent Educational Sessions

10–10:15 a.m.
Refreshment Break
Yaletown Commons

10:15 a.m.–12:15 p.m.
Closing General Sessions
• Evolving Ideas to Reality Ken Rutkowski, Co-founder and President, Business Rockstars
• Leading Your Team: Remaining Relevant Carey Lohrenz, Aviator, Author, Fearless Leadership


12:30–2 p.m.
Global Women's Leadership Network Luncheon
Carey Lohrenz, Aviator, Author, Fearless Leadership
(Optional event–seats are limited)
Sponsored by Wescom CU

3 p.m.
Chapter Forum

4:30–8:30 p.m.
Chapter Forum Reception & Activity


Tuesday, Nov. 1—Spanish Trail Country Club
9:15 a.m. Buses depart the Cosmopolitan
10 a.m. Registration and Box Lunch
11 a.m. Shotgun Start

Tee up for some fun and networking at this year's friendly game of golf at REACH 2016, held at the semi-private Spanish Trail Country Club. This exclusive 27-hole Robert Trent Jones Jr. designed course that offers an experience unlike any other in Las Vegas, is home to 5 PGA Tour Las Vegas Invitationals. The Sunrise course features the most traditional and straightforward of the nines, while featuring one of the PGA Tour's most challenging Par 3 holes—the 5th was ranked as one of the most difficult holes during the PGA. The Sunrise course measures a total of 3,426 yards from the championship tees and requires a strong approach to avoid fairway bunkers, however it is the most forgiving in the width of all fairways and the few out of bound areas that can be found. Rental clubs featured are Calloway XR. Reservations required.
Registration: $175 per player
Golf Club Rental: $55 per player
Registration includes green fees, box lunch, bag drop services.

To register for REACH Golf, choose this optional event when registering for REACH 2016.

Exclusive Behind the Scenes Experience of KÁ
Wednesday, Nov. 2—MGM Grand KÁ Stage
8:30–10 a.m.

Take a peek behind the Cirque du Soleil curtain and learn about the niche challenges it faces and ways they approach these challenges. Take away Cirque skills from world-class artists and get a glimpse of what it is like to be in the show! Ticketed event. Seats are limited. Show tickets are not included.
Registration: $75 per person

To register for Behind the Scenes of KÁ, choose this optional event when registering for REACH 2016.

Western CUNA Management School Alumni Luncheon
Wednesday, Nov. 2
11:30 a.m.–12:30 p.m.

Don't miss this annual gathering of WCMS alumni.
Registration: $65 per person

To register for the WCMS Alumni Luncheon, choose this optional event when registering for REACH 2016.



Loren Hudziak

Solutions Architect, Google

Drawing 20 years of IT industry experience, Hudziak will help you explore innovating business concepts and pair them with the right technology that addresses member needs. A perpetual student of technology he's committed to advancing his acumen in the space, most recently exploring mobile device computing as well as distilling information from extreme data using search, query, and cloud solutions.

Carey Lohrenz

Aviator, Author, Fearless Leadership

A dynamic communicator with an incredible story. As the first female F-14 Tomcat pilot, Lohrenz was a pioneer in military aviation. She will share her unique skills on the fundamentals of winning under pressure, reducing errors, overcoming obstacles, and staying relevant in this high-risk, time-crunched world.

Mike Walsh

CEO of Tomorrow

Walsh, a leading authority on consumer innovation, is a sought after global strategist who helps Fortune 500 companies thrive in this area of disruptive technology and change. His insights are featured in BusinessWeek, Forbes, and the Wall Street Journal.

Ken Rutkowski

Host, co-founder and president at Business Rockstars

Imagine if you could network with the top Fortune 500 CEOs and innovators like Oprah and Mark Cuban. A founder of a 1,600 elite member networking group, Rutkowski gives a glimpse into what's on the business horizon, what's hidden from the masses, and how your credit union can benefit.

James "Jay" Guilford

Creator & Content Strategist, SPARK Sessions Cirque du Soleil

Guilford is a leadership coach who has worked with Google, Adobe, Club Med, Oracle, and Hewlett Packard Enterprises. He will help you discover new ways to employ innovative yet practical approaches to accomplish goals with your most valuable resource—human capital. As creator of Cirque du Soleil's SPARK Sessions—a professional team building and training program—Guilford leads management and production teams to redesign their professional development modules to be more engaging and impactful to employees.

Alma Derricks

VP of Sales & Marketing, Cirque du Soleil

Derricks is an accomplished 'intrapreneur' with keen consumer instincts and a track record of leveraging brand equity to increase customer engagement, expand market share, and create new lines of business. She will share new ways to care for the human capital that is so vital to the success of your credit union. Drawing on a unique combination of media experience, she has developed and produced multiple-medium programming and content networks for a range of internationally acclaimed franchises including Star Trek, Entertainment Tonight, Dilbert, and Peanuts and held a series of consultative and senior management positions.

Tansley Stearns

Chief Impact Officer, Filene Research Institute

Stearns' passion for learning, creating, and executing is what moves the best of Filene's research and innovation into action. With more than 14 years of credit union leadership experience across a variety of functional areas, her session will give you insights to move ideas forward to drive business results. In her previous roles at credit unions she was responsible for developing and implementing strategy and leading and driving business with all frontline teams including the call center, branches, lending, training, compliance, marketing, and business development.

The Breakouts

Nov. 2

Preconference: Strategic Conversations

(Optional Event)

Moderated by Larry Palochik, SVP of Member Solutions, and Mark Klinkert, VP of Education and Training; California and Nevada Credit Union Leagues

Don't miss this discussion of strategic implications of key developments shaping the financial services landscape.

Nov. 3


Highly-engaging 15-minute talks on the issues and solutions that impact your everyday business.

REACH Deep with Google's Loren Hudziak

Presented by Loren Hudziak, Solutions Architect, Google

Cyber Immersion: A New Approach to Information Security for Credit Unions

Presented by Lt. Col. Billy E. Pope, Jr., Cyber Strategist, United States Air Force

We live in an interconnected world, cyber risk is a way of life, with 50 percent of U.S. adults being impacted by cybercrime. Discover how your credit union can manage risk, recover from attacks, and minimize reputational and financial losses.

David vs. the Goliaths

Presented by Michael George, Chief Marketing and Advocacy Officer, Kern Schools FCU; and Barry Callen, President, Maindrop, LLC.

Discover how one nearly-dead, local credit union turned around to take on Chase, Wells Fargo, and Bank of America. While most credit unions will never be able to out-spend the big banks, proven strategies allow for small organizations to thrive in any competitive environment.

Emerging Technologies and Consumers

Presented by Michael Jabbara, Director, Issuer Digital Solutions, Visa

By 2020, McKinsey & Co. estimates that $1 trillion in retail spending in the U.S. will come from mobile and ecommerce transactions made through digital wallets. Discover news opportunities to maintain and grow your payment revenues through innovative digital experiences.

Empowering Our Communities

Pablo DeFilippi, Vice President of Membership and Business Development, The Federation

There are many communities that are unbanked or underbanked. Explore tools, tactics, and programs that can help your credit union empower the communities you serve.

Financial Capability: Impacting Our Members' Financial Health

Gigi Hyland, Executive Director of the National Credit Union Foundation

Empower your members' understanding and managing their financial well-being by driving products, programs, and education to help improve and maintain positive financial management habits.

Is Your Credit Union Prepared for a Cyber Threat?

Moderated by Lt. Col. Billy E. Pope, Jr., Cyber Strategist, United States Air Force

Ransomware attacks quadrupled in 2016 and the FBI is warning they expect continued increase in this type of cyber-attack. Join us for a candid conversation with credit union leadership on how they're preparing their teams for everyday cyber threats.

MBL Participations: A New Era of Buying and Selling

Panel Discussion—Moderated by Jim Dages, VP of Commercial Lending & Business Banking, Financial Partners CU

This interactive session will focus on why and how credit unions actively buy and sell member business loan participations; how NCUA's MBL Final Rule (which goes into effect on January 1, 2017) will change how you do business; and strategies and tactics used to create and maintain a successful MBL portfolio.

NCUA Update and Review—What Your Credit Union Needs to Know

Presented by Mike Radway, Chief of Staff to NCUA Chairman Metsger; Larry Fazio, NCUA Director of the Office of Examination and Insurance; and Cherrie Freed, NCUA Director, Region V

Get the latest NCUA updates and join the discussion on Interest Rate Risk supervision, CAMEL ratings, and the Exam Flexibility Initiative. We will also discuss anticipated field of membership rules, new member business lending guidance, and other hot topics impacting your credit union.

The 7 Deadly Sins of Credit Union Investing

Presented by Mark Wickard, Managing Director, Cantor Fitzgerald & Co.

Looking for income? Increase your investment portfolio return by 50 basis points by uncovering and avoiding "The 7 Deadly Sins of CU Investing".

What Matters Now: Insights From Millennials

Tina Gefke Buttchen, TruStage Program Sales Specialist

Making up 25 percent of the U.S. population, Millennials have the potential to revamp your credit union. Gain in-depth insights about the motivations, worries, and hopes of Millennials, and how your credit union can engage and evolve with current and potential Millennial members in new and different ways.

Nov. 4

Branch Transformation: Maximizing This Key Delivery Channel

Panel Discussion

Explore the strategies and solutions that are transforming branches around the country with improved member experience, productivity, and efficiency all leading to better member satisfaction.

Credit Union Trends

Michael Steinberger, Dean of Academics for Western CUNA Management School, and Chairman of the Economics Department at Pomona College

Don't miss fresh insights on demographic trends affecting consumer banking and competition with specific communities credit unions serve.

Payment Security Landscape & Roadmap

Glen Jones, Head of Payment Systems Cyber Intelligence, Visa

Jones will review the current trending fraud schemes impacting the payments industry, including growth and trends in the card-not-present channel. He will also discuss where the industry stands today and the opportunities to pursue over the next three to five years. Discover how issuers are optimizing their authorization strategies in a post-EMV environment and addressing the trends in fraud through the application of new tools, including opportunities to engage and empower members.

Proven Strategies to Create Fiercely Loyal Members

Hilary Reed, Founder & Chief Strategy Officer, Empower

Learn the strategies behind customizing, personalizing and humanizing your products and communications to optimize member loyalty.

League Awards


The League Awards are open to California and Nevada credit union leaders, professionals, and volunteers. Recipients will be honored at the REACH 2016.

  • Leo H. Shapiro Lifetime Achievement Award: This is the League's highest honor, recognizing excellence in credit union philosophy and a lifetime of contributions to the California and Nevada credit union movements.
  • Distinguished Service Award: Honors credit union professionals for service to the industry.
  • J. Alvin George Outstanding Volunteer Award: Honors significant contributions by people who serve credit unions in volunteer capacities.
  • Tomorrow's Star Award: Recognizes the achievements within the industry of credit union professionals age 35 and under.
  • Kim Bannan Eternal Flame Award: Recognizes efforts that contribute to the success and future of Shapiro Group credit unions. Individuals and credit unions/companies are honored.

For more information, contact Media Relations Specialist Tina Ramos-Ingold at tinar@ccul.org.


The Hotel

The Cosmopolitan of Las Vegas is a unique luxury resort & casino unlike anything else in Las Vegas. This original destination features residential-styled living spaces with private terraces, a one-of-a-kind restaurant collection and vibrant nightlife. Combine it all with hand-selected boutiques, an unrivaled Pool District, a 100,000 square-foot casino and the serenity of Sahra Spa & Hammam to redefine your Las Vegas experience.
NEED A ROOM? ARIA Resort is offering REACH attendees the special group rate of $315, call 702-590-7757 to secure a room.

Conference Hotel

The Cosmopolitan of Las Vegas
3708 Las Vegas Boulevard South
Las Vegas, NV 89109


NEED A ROOM? ARIA Resort is offering REACH attendees the special nightly group rate of $315 (Wed/Thurs) and $199 (Fri).

Call 702.590.7757 or click here for room reservations.

ARIA Resort parking $7–$18

Please note that The Cosmopolitan (conference hotel) has sold out and may no longer have rooms available. Only registered REACH 2016 attendees are allowed to book a room in our room block.

Call 855.435.0005 for room reservations.

Parking: The Cosmopolitan offers complimentary valet and self-parking to all REACH attendees.


Sahra Spa & Hammam

Massages * Baths * Sahra Suites * Skincare

Retreat to a Las Vegas Spa oasis of luxury and rejuvenation.

Enjoy luxury services at one of Las Vegas' most desirable spas! Receive 10% off services when you pre-register for spa services on your REACH 2016 registration.

Enjoy two state-of-the-art Fitness Centers & Tennis Courts


Nearest Airport: McCarren International Airport (LAS)

Airline Savings: United Airlines Code (ZWSU767507) Reservations: 800-426-1122

Delta Airlines Code (NMNLF) Reservations: 800-328-1111

WARNING: We have been informed that a company offering hotel reservation services for the REACH 2016 convention has contacted several of our potential attendees and asked for credit card information to book rooms. WE HAVE NOT AUTHORIZED ANY COMPANY TO CONTACT YOU. DO NOT REPLY TO OR SPEAK WITH ANY ORGANIZATION CLAIMING TO BOOK HOTEL ROOMS FOR REACH 2016, AND DO NOT SHARE YOUR CREDIT CARD INFORMATION. If you need to book hotel rooms, please book them only through our REACH 2016 website or by contacting the hotel directly.

* Cirque du Soleil reserves all rights. Cannot be combined with any other offer. Offer subject to availability on selected seating only. No holds will be accepted. Performances available are specified on the website. Zumanity was created for guests 18 years and older. CA/NV Credit Union Leagues are not responsible for any purchases made directly with Cirque du Soleil, nor do they benefit. Ticket purchase are at your own risk and sole responsibility.

Live Twitter Feed

Sponsor and Exhibitor Opportunities

Capture the attention of more than 800 credit union leaders and professionals looking for the latest in credit union trends, technologies, and strategies that
will help their business grow and thrive. This year features six different sponsorship levels to meet the exact needs and budget of your organization.

Step 1: CLICK HERE to review the Opportunity Catalog and determine
the sponsorship opportunity that fits your needs.

Step 2: Complete and submit your sponsorship application.
Paying by credit card: CLICK HERE to submit your application online.
Paying by check: CLICK HERE to print out the sponsorship application.

Step 3: Complete and submit your representative registration.
Paying by credit card: CLICK HERE to submit your representative registration online.
Paying by check: CLICK HERE to print out the representative registration form.

Customizable exhibit and sponsorship packages are available. Reserve your space today!

Chapter Forum


Friday, Nov. 4

3–4:30 p.m.—Chapter Forum

4:30–8:30 p.m.—Chapter Forum Reception & Activity

Saturday, Nov. 5

8:30 a.m.—Chapter Forum

Noon—Chapter Forum Awards & Closing Remarks

Join us for learning, leadership, networking, and a bit of Las Vegas fun at this special event devoted just to chapter leaders as we:

  • Celebrate chapter achievements and best practices during the past year
  • Expand our leadership skills
  • Inspire each other to new accomplishments in the coming year


The Cosmopolitan of Las Vegas
3708 Las Vegas Boulevard South
Las Vegas, NV 89109

The Cosmopolitan is a unique luxury resort & casino unlike anything else in Las Vegas.

Special REACH room rate:
$219 per night
Please note, you must be a registered REACH 2016 and/or Chapter Forum attendee in order to book a room in our room block.

Call 855.435.0005 or Click here for room reservations. Rooms will sell out!
Group Code SCANS6

Resort Fee: $20 (special REACH 2016 discount)—Includes internet, parking, 24-hour fitness center access, and tennis courts

All Parking: Complimentary

Special Invitation

Special Invitation to REACH 2016
A special registration code will be sent to each chapter chairperson, valid for four (4) complimentary registrations for Chapter Forum and REACH 2016.

Each of the four registrants:

  • Must be a chapter board of governor for the 2016-2017 chapter year
  • Must attend Chapter Forum to be entitled to complimentary REACH 2016 registration

To register, enter the code in the payment section of each person's Chapter Forum/REACH 2016 registration.

Note: This offer is for the registration fee only and does not include other costs associated with either event. The code only applies to the four free registrants. If you use the code for the convention registration but do not attend Chapter Forum, the full REACH 2016 registration fee will be applied.


Tell Us Who Will Attend from Your Chapter
By Friday, Oct. 14, please email a list of the board of governors accepting the four registrations to janj@ccul.org or carmelitak@ccul.org and indicate if registrants are attending Chapter Forum only, or both the Chapter Forum and REACH 20165. You must register your attendees for 2016 Chapter Forum at the REACH 2016 registration page.

Will more than four registrants attend from your chapter?
Additional registrants may attend Chapter Forum for $265 per person. Attendance at the REACH Conference is separate, and additional registration fees apply.

The Details

Dress Code
The dress code is business casual. We recommend you dress in layers to accommodate the variance in temperatures in meeting rooms and additional venues. Please be sure to wear comfortable shoes.

Call Education & Training at (800) 472-1702, ext. 6029 or 6027, or email registrations@ccul.org.

Register/Contact Us


Click here
to view registration fees.

REACH is the premier annual event of the California and Nevada Credit Union Leagues.

Please contact us with any question you may have regarding the convention.

General Questions: Deanne Figueras deannef@ccul.org
Sponsors/Exhibits: Angela Dailey angelad@ccul.org
Annual Meeting: Davina Law davinal@ccul.org
RMJ Gala: Tena Lozano tlozano@rmjfoundation.org
Golf: Larry Palochik larryp@ccul.org
Chapter Forum: Jan Johnson janj@ccul.org
Communications: Natalie Moreno nataliem@ccul.org
Awards: Tina Ramos-Ingold tinar@ccul.org
Hotel, Registration,
CMN Activities:
Carmelita Keller carmelitak@ccul.org

Drop us a byte...

2855 East Guasti Rd., Suite 600
Ontario, California 91764

(800) 472-1702


don't miss reach 2017!