California and Nevada Credit Union Leagues'
2014 Annual Meeting & Convention
October 20-22 | JW Marriott L.A. LIVE | Los Angeles

pac golf
the hotel

REACH Up and be inspired by timely, innovative ideas.
REACH Out at L.A. LIVE and discover epicenter of entertainment.
REACH Deep with future-focused strategies for a big picture perspective.

Why Attend?

  • Gain valuable insight from sought-after leaders.
  • Brainstorm ideas and develop strategies to maximize your portfolio.
  • Engage in educational sessions impacting important industry issues.
  • Participate in powerful discussions that keep your credit union moving forward.

Earvin "Magic" Johnson | Chairman and CEO, Magic Johnson Enterprises (MJE)

Earvin "Magic" Johnson has become the most powerful African-American businessman in the world. He is a Major League Baseball owner, an NBA Legend, a 2-Time Hall of Famer, an Entrepreneur, a Philanthropist and Business Speaker.

The business mogul has successfully propelled his company to the status of #1 Brand in Urban America. Magic Johnson Enterprises (MJE), provides high quality products and services that focus primarily on ethnically diverse and underserved urban communities through strategic alliances, investments, consulting and endorsements. The conglomerate is comprised of multiple business entities and partnerships that include Canyon Johnson, a $1 billion dollar real estate fund, Yucaipa Johnson, a $500 million dollar private equity fund, ASPIRE, a new African-American television network, SodexoMAGIC, Magic Airport Holdings, Inner City Broadcasting Corporation, Magic Johnson Bridgescape Academies, and Vibe Holdings, LLC - Mr. Johnson is the Chairman of the multi-cultural media company that houses the Vibe, Uptown, and Soul Train brands.

Research your idea. Research your competition. A lot of people have great ideas, but they don't know if there's
a need for it."

~ Earvin Magic Johnson


Most noted for his unprecedented Starbucks partnership, which served as the catalyst for redevelopment in urban communities and is literally the blueprint for Corporate America's engagement and success with urban consumers. In 2010, the savvy businessman divested his Starbucks and Los Angeles Lakers shares in excess $100 million dollars. However, he will continue to assist Starbucks with their community development initiatives and will remain Vice President of the Los Angeles Lakers.

Mr. Johnson is co-owner of the Los Angeles Dodgers and the L.A. Sparks and he has also teamed up with Tim Leiweke of AEG in an effort to build a new stadium and bring an NFL team back to Los Angeles as well as thousands of jobs to the city.

Joseph Pine | Co-founder of Strategic Horizons, LLP

Pine is an internationally acclaimed speaker and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Pine authored several books and articles, including bestseller The Experience Economy: Work Is Theatre & Every Business a Stage and Authenticity: What Consumers Really Want.


Chen Lizra | TED Speaker, Business Consultant, and Author

With nearly a decade of experience in the global animation industry, Lizra's business consultancy offers a unique approach that infuses creative thinking and imagination with core business fundamentals and military discipline. She has been wildly praised for her powerful workshops using her 3Cs model-Confidence, Charm, and Connection-that leads to a paradigm shift in how we approach and attract success in both our personal and professional lives.


Alessandro Acqusti | Associate Professor of Information Systems and Public Policy at the Heinz College, Carnegie Mellon University (CMU)

In his role as the co-director of CMU's Center for Behavioral Decision Research and visiting researcher for Microsoft, Acquisti's research investigates the economics of privacy. His studies have spearheaded the application of behavioral economics to the analysis of privacy and information security decision making, and the analysis of privacy risks and disclosure behavior in online social networks. Acquisti is currently part of an esteemed group of academics being consulted for the Big Data Initiative by the White House Office of Science and Technology Policy.



REGISTRATION FEES Spring 2013 Discount until 5/1/2014 Early-bird discount
Postmarked by 9/20
Regular Registration
Postmarked after 9/20
League Member CU    
Full Registration $845 $895 $995
One Day Registration $395 $395 $445
CUs under $36M in assets $525 $545 $599
Groups of 5 - 6 $745 $785 $785
Groups of 7-9 $695 $735 $735
Groups of 10+ $645 $685 $685
Guest Registration $195 $195 $205
Non-Member CU    
Full Registration $1,485 $1,565 $1,740
One Day Registration $525 $545 $595
Guest Registration $345 $395 $405
PAC Golf $200 $200 $200
WCMS Breakfast $65 $65 $65
GRAMMY Museum Tour $11 $11 $11
Welcome Reception $99 $99 $99
Wednesday Luncheon $80 $80 $80


CANCELLATIONS & REFUNDSCancellations and refund requests must be sent in writing by email to Requests received by September 20, 2014, are eligible for a refund less a 20% processing fee.  Registration fees and optional event fees are non-refundable after September 20, 2014. Substitutions will be accepted at any time.  Cancellation of convention registration does not automatically cancel registration to any non-League entities.  Individuals are solely responsible for cancelling their hotel reservations and flight reservations.

REGISTRATION FEES:  All participants must pay the registration fees prior to arrival at the convention venue. Participants are also advised to have a copy of their payment slip when going to the registration desk at the conference just in case they are requested to show proof of the payment on their arrival.

PAC GOLF TOURNAMENT REGISTRATION: Contributions are NOT tax deductible for state or federal purposes. All PAC Golf registrations will be attributed to the CCUL-PAC Independent Expenditure Account which is unlimited in the amount it may accept. Federal law prohibits federally chartered credit unions from making campaign contributions. Contributions made by federally chartered credit unions will be deposited in CCUL's administrative account to be used for administration purposes. For state chartered CUs only: Please note your credit union may be required by law to fill out an 1120-POL form for any political contribution made by your credit union. Contributions of $10,000 or more per calendar year to California state, local candidates or committee have their own disclosure requirements. 

PHOTOS:  Please note by registering for this event, you are authorizing the use of your image by the Leagues.

LIABILITY:  The Leagues reserve the right to amend any part of the convention if necessary at any time, free of all liability for damages of any nature sustained by delegates or accompanying persons, or loss of, or damage to their personal property as a result of the convention.  In the event of disruption or other unforeseen circumstances, the Leagues will not be held responsible for loss of monies incurred by delegates. Delegates should make their own arrangements with respect to personal insurance, along with travel insurance. The Leagues will not be held responsible for healthcare, dental and ambulance services during its convention or events.

JW Marriott L.A. LIVE

900 W. Olympic Blvd. 
Los Angeles, CA 90015
Reservations: 800-266-9432
Online Reservations

Group Rate: $275/night

Reservation Deadline: September 19

About the hotel
In the heart of Downtown Los Angeles, just steps from STAPLES Center, the JW Marriott L.A. LIVE Hotel fashions a new standard for luxury. The stunning 54-story masterpiece hotel is the focal point of L.A. LIVE, offering guests a front-row seat to this emerging entertainment, sports and dining epicenter.

Guests enjoy an unmatched location for attending one of the many sporting and entertainment events taking place at the STAPLES Center, Nokia Theatre, Club Nokia, the GRAMMY Museum, Conga Room, or even take in a movie at the Regal Cinemas. During your stay, L.A. LIVE will host the opening NBA games and potentially a concert or movie premiere. After a day of meetings and entertainment events, don't forget to take in the hotel's lavish Ritz Carlton Spa®, a rooftop pool, dining options such as Wolfgang Puck's WP24 and LA Market Restaurant, or simply relax in one of the modern yet comfortable guest rooms. Entertain your senses at JW Marriott L.A. LIVE.

Click here for directions, parking, and other hotel details.



Interested in this year's Annual Meeting & Convention? Have questions regarding the event?

Please feel free to contact us.
Program Questions:

Sponsorship/Exhibit Questions:

Registration Questions:


Sponsorship and Exhibit Opportunities

Maximize your REACH at the Annual Meeting & Convention! Four levels of sponsorship/exhibit opportunities add flexibility to your company's budget and needs—all with excellent visibility that ensures a high return on your sponsorship dollars.

The Annual Meeting & Convention is the premier annual gathering of California and Nevada credit union experts, an event filled with powerful discussions on trends and innovations impacting the credit union movement today. Well-attended, well-received, and well-reviewed, more than 800 credit union leaders and associates arrive at the event each year to hear from industry movers and shakers and engage in peer-to-peer learning.

Don't miss the opportunity to take advantage of high-traffic sponsorship opportunities and get your brand in front of a captive audience! Given the limited number of sponsorship opportunities available at the convention, each sponsor will be able to maximize their time, visibility, and interaction with influential decision-makers.

A number of enhancements have been added to this year's popular expo program, including a new sponsorship and exhibitor structure to maximize your dollar. For more information, please contact Angela Dailey at or by calling 909-212-6026, or check back for additional details. 


REACH Out and Discover L.A. LIVE!
In one block you have your choice of sports and entertainment from the STAPLES Center and Nokia Theatre. The L.A. LIVE campus features both new and headliner music, comedy, night clubs, restaurants, bars, a bowling alley, museum and movie theaters. L.A. LIVE is the premier destination for live entertainment in Downtown Los Angeles and is home for the lion share of the major award shows and movie premieres. You never know when the "red carpet" will appear in Nokia Plaza!

Stay the Night at L.A. LIVE!
Happy Hour starts at 3 pm and goes till 8 pm, then again for a double-take at 10 pm to close at the Yard House while we are there! Choices on campus include Fleming's Prime Steakhouse & Wine Bar, Katsuya, Lucky Strike Lanes and Lounge, Rock'N Fish, The Farm of Beverly Hills, Trader Vics' and... The Yard House.

Plan your visit by checking out the L.A. LIVE events calendar to see what exciting new music and comedy shows are playing at Club Nokia or which headliners might be at the famous Nokia Theater, home of the EMMYs, ESPYs, American Music Awards, and the American Idol finals. Looking to dance the night away, check out The Conga Room, L.A.'s premiere Latin & World music venue, or take in the latest movie at Regal Cinemas L.A. LIVE!

If you're still looking for something to do... visit the STAPLES Center Box Office to see if tickets are available for the NBA Preseason games or if one of the many musical performances, family entertainment, televised award shows, or major tours such as U2, Paul McCartney, The Eagles, Prince, Justin Timberlake, Garth Brooks, Cirque du Soleil or others are in town.

Finally on Wednesday... you can wind down your mid-week at Wine Down Wednesdays! Every Wednesday, gLAnce Bar at the JW Marriott L.A. LIVE offer complimentary tastings of a selection of wines hosted by renowned winemakers. Each week features a new winery and their specialty collections. Indulge in the tastes and aromas of harmonious blends and complex wines. From Chardonnays to Sauvignon Blancs, come help yourself to a glass (or two)!

Tour the GRAMMY Museum
Paying tribute to music's rich cultural history, this 21st-century museum explores and celebrates the enduring legacies of all forms of music, the creative process, the art and technology of the recording process, and the history of the premier recognition of excellence in recorded music - the GRAMMY® award. Through public and educational programs, exhibits and more, guests will experience an insider perspective that only The GRAMMY Museum® can deliver including private recording areas to check-out your musical skills.

Tours are available daily from 11:30 a.m.–7:30 p.m. Group discount tickets are available for $11 for convention attendees and guests as an optional item on your convention registration.

Tour the Federal Reserve Bank of San Francisco—Los Angeles Branch
Have you ever wanted to see the second largest cash vault in the United States? Or see historic banknotes like the rare Hawaii note, or 1899 $5 note featuring Sioux Chief Running Antelope, or even fractional currency (paper coins) used during the Civil War? Want to know that a $1,000, $5,000 or $10,000 note looks like and who is on them?

Answers to these questions can be found on this 75 minute tour. We will take you through a journey of cash operations where you will have the opportunity to witness millions in cash and coin deposits being dropped off by armored couriers on behalf of Southern California and Las Vegas banks and credit unions... maybe even your own! Discover where your deposits are going and watch the vault workers in action as the high speed machines and precision lasers do their job in checking if currency is fit to go back into circulation, for the ones that don't make it, visitors will be able to witness the shredding of the nation's unfit currency (up to $22 million per day).

A highlight of the tour is the LA Branch's interactive lobby exhibit, "Fed Gallery: Your Central Bank in Focus." This permanent installation uses interactive technology, vivid graphics, and thought-provoking displays to highlight the Fed's role in the United States economy. Some of the most unusual thing people will see include crowd favorites such as a Vegas-style money wheel that asks visitors to identify counterfeit currency, a t-shirt dyed with shredded U.S. currency, an uncut sheet of $20 notes, and a map of the Twelfth Federal Reserve District featuring magnified State Quarters.

Tours are complimentary and are available twice daily, based on availability. To secure your place on the tour, please select the optional tour item on your convention registration. The LA Branch is three short blocks from the hotel. Optional transportation will be available for purchase.

REFRESH at The Ritz-Carlton Spa
After a full day of education, networking and a night of discovering L.A. LIVE remember to enjoy a little refreshment at the luxurious Ritz-Carlton Spa reflecting the glamour and excitement of Los Angeles in a sleek, urbane environment. At this urban oasis in the heart of the city where the JW Marriott L.A. LIVE and The Ritz-Carlton meet. You are sure to enjoy the ultimate in pampering, from a signature Champagne welcome to unparalleled personalized service. Signature treatments, such as the Champagne & Shimmer Ultimate Manicure & Pedicure, Glowing Gold Facial and Champagne & Citrus Sugar Scrub ensure guests are radiant and feeling red-carpet ready. Click here to view the complete list of services and packages.

PAC Golf Tournament
Monday, October 20

MountainGate Country Club
12445 MountainGate Dr.
Los Angeles, CA 90049

6 a.m. Registration and Breakfast
7:30 a.m. Shotgun Start

Registration: $200 per player
Club Rental: $65 per player

Registration includes green fees, breakfast, bag drop services and luncheon. Luncheon immediately following the tournament.

Sculpted from the rolling hills of Los Angeles in the shadows of the Santa Monica Mountains and not far from the Getty Museum, MountainGate Country Club re-defines the private golf club experience. The club boasts 27 holes of magnificent golf designed by noted golf course architect Ted Robinson.  Robinson built the links-style layouts to blend harmoniously with their surroundings, leaving the terrain completely natural. Lush stands of trees frame undulating fairways and manicured greens, with deep roughs and expansive bunkers which create both strategic diversity and a picturesque backdrop for golf.

Sponsorship Opportunities:
Contact Andrea Svoboda, Manager of Political Advocacy, at 800-472-1702, ext. 1364, or email her at

All sponsorships contributions will be attributed to the CCUL-PAC (Independent Expenditure Account) or NCUL-PAC. Contributions are not tax-deductible for state or federal tax purposes.



Monday, October 20
6 a.m.–2:30 p.m. PAC Golf Tournament
9 a.m.–6:30 p.m. Registration Open
9–11:30 a.m. CA and NV Youth Involvement Network—Bite of Reality Financial Literacy Workshop sponsored by: RMJ Foundation
9:30 a.m.–6:30 p.m. Optional Tours**
3–4 p.m. Shapiro Group Year-in-Review & Networking Reception
3:45–4:30 p.m. Credit Union Volunteer Reception
3:45–4:30 p.m. Executive Series Reception
4:45–6:30 p.m. Opening General Session featuring Joseph Pine
6:30–8 p.m. Welcome Reception
Tuesday, October 21
7:30 a.m.–5 p.m. Registration Open
7:30–8:30 a.m. Breakfast in the Networking Exhibit Hall
7:30–8:30 a.m. WCMS Alumni Breakfast
8:45–10:15 a.m. General Session featuring Earvin "Magic" Johnson
9:30 a.m.–6:30 p.m. Optional Tours** (for guests)
10:15–10:45 a.m. Refreshment Break in the Networking Exhibit Hall
10:45–11:45 a.m. Concurrent Breakout Sessions
11:45 a.m.–12:30 p.m. Luncheon in the Networking Exhibit Hall
12:45–1:15 p.m. California and Nevada Annual Business Meeting
1:30–2:45 p.m. General Session featuring Chen Lizra
3–4 p.m. General Session featuring Industry Innovations
4:15 p.m.–5:45 p.m. Concurrent Workshop Sessions
6–7 p.m. PAC Contributor's Reception (by invitation)
9:30 p.m.–Midnight Platinum Lounge
Wednesday, October 22
7:30 a.m.–2:30 p.m. Registration Open
7:30–8:30 a.m. Breakfast in the Networking Exhibit Hall
7:30–8:30 a.m. CEO/Chair/Sponsor Breakfast (by invitation)
8:45–11 a.m. General Session featuring Alessandro Acquisti
& The Big Data 360 Perspective Panel
9:30 a.m.–6:30 p.m. Optional Tours** (for guests)
11:15 a.m.–12:15 p.m. Concurrent Breakout Sessions
12:15–2:30 p.m. Closing General Session Luncheon
* Schedule is subject to change.
** Optional Tours: The GRAMMY Museum and The Federal Reserve Bank (Los Angeles Branch) are offering tours for attendees of the convention. For more details, please visit the "L.A. LIVE" page. Note all tours are based on space availability and are subject to change.

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